Client objective
- The client wanted to reduce the leakage of software licensing privacy which was significantly affecting its top line.
Solutions provided
- Developed a model by checking for mismatch between usage and purchases through various mediums of research.
- The model statistically estimated number of active users, number of user licenses, type of usage, and gaps in licenses purchased.
Benefit derived
- All the data collected converged to target customers and then a customer lifecycle management activity helped the company increase its revenue by 20%
